Indexing is the process of turning your webpage into something more usable and storing it in a massive internet database that is also used by many companies offering WordPress web development in India Earlier, Google searches were generally done on desktop and that was the reason indexing was developed based on desktop web pages. Now, there are more mobile searches than desktop searches where mobile specific sites can differ from their desktop doppelgangers. Google launched a new index in 2016 and this new index will look first at the mobile version of your website for its ranking signals and falls back to the desktop version when there is no mobile version.
Here are some tips that will help you to optimize your site for Google’s mobile first indexing.
Create a Responsive Web Design
Smartphone, tablets and other devices majorly dominate internet usage in the digital age. There was time when more emphasis was laid on desktop sites and mobile site trends were not so prominent. However, in recent times it is crucial to have responsive web design in order to reach maximum potential customers online. The purpose of responsive web design is to have one site but with different elements that respond differently on devices of different sizes. Therefore, switching to a responsive site means more efficient use of your resources as well.
Focus on Your Site’s Speed
In a busy world, users do not bother to wait around for long and expect your site to load fast. It is essential to make sure that your site loads fast to rank well on mobile. Large images can lower the speed of your site and optimizing images to be the correct size increases the speed. Remove all the unnecessary characters from your source code without changing its functionality. Reduce redirects as too many redirects can slow down your website’s user experience.
Consider Overall Mobile Design
SEO is more than just ranking signals. You also need to know know how to use design to influence rankings. Make sure that your design is finger friendly as mobile users navigate with their fingers or thumb - make it easy for them to tap and scroll. Do not dump your pop-ups on the responsive site as it can overload the mobile site and this will cause higher bounce rates and decreased rankings. Not all mobile users can view Flash elements on their phones so you need to remove any heavy flash plugins as well. Some developers recommended using Java+ to add extra elements rather than using HTML 5 as the former is considered more lightweight. However, this is a matter of developer preference.
Google is constantly changing its algorithms. As Google furthers its experiments with the mobile-first index, taking action now will prove to be beneficial for your site in the long-term. If you want to hire a WordPress Developer in India, make sure they are familiar with these algorithm changes
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