How to improve rankings your e-commerce website?

The main purpose of an e-commerce website is to boost the sales by making the site reach as much audiences as it can. Here I come up with a post that will give you correct guidance on how you can make your e-commerce website rank better.

Lets get started!

How to Immensely Improve Your WordPress Website

Design is almost everywhere, be it on products we purchase or advertisements we watch or the website we check and subconsciously it impacts our decisions in day to day life. Design is a visual medium that communicates with your target audience and it has a great impact on their choices. Hence it is important to improve your website visually. Here are few tips to keep in mind while giving a makeover to your wordpress website design.

5 Skills every WordPress developer should possess

Wordpress is one of the most popular CMS that we have and being a skilled wordpress developer is not a cake walk. Apart from just understanding wordpress, if you want to a successful wordpress developer, you need to hone below skills:

Why to choose Joomla CMS to build your website?

 

As critical is it to build a great looking website that is easy for the visitors to use, it is also very important to choose the right platform and web technology to build the website. There are numerous choices available in terms of web technologies for building websites based on different frameworks. 

PHP and ASP.Net remain to be the most preferred frameworks with 43% and 35% share respectively to the total websites built globally. There are many open source CMSs (Content Management Systems) built using the PHP framework. The most popular ones are WordPress, Joomla, Magento and Drupal. All of these CMSs have their own characteristics and unique features making them the first choice for a lot of companies looking to build a website. Today, we will look at reasons to choose the Joomla CMS to build your website. Joomla currently powers 6% of all websites globally and has a 10% share of all websites globally if we consider only Open Source technologies. Let us look at some of the advantages of using Joomla :-

• Joomla is free and open source.
• It is easy to install. You can download and install Joomla in about 10 minutes.
• Joomla includes the most commonly used features like Contact Forms, RSS, Blog, SEO support, Media manager, Multi-language support, etc.
• Joomla has thousands of readily available extensions that can be used for developing your website or web app easily.
• Joomla is highly customizable - be it the header, logo, footer, images, videos or content of the website.
• Joomla has a lot of tools and tutorials available online for supporting you with any queries you may have when you are working with Joomla. There is also a discussion board that can be used to get answers to specific questions.
• It is easy to update the software directly using a web browser as and when it is released.
• Joomla provides an advanced administration that can be used by advanced users for better control of the website.
• Joomla provides a great framework for developers to create their own extensions or custom modules.

Joomla is ideal for corporate websites as well as personal websites. It is well suited for e-commerce websites or membership websites or gallery websites. If your company is looking to build a website for any of these purposes, Joomla is the best option available. Kinsh Technologies is a Joomla Web Development Company in India that provides custom Joomla Website Development solutions for your business. You can also hire Joomla Developer in India on a full-time or part-time basis according to your requirements.

Best practices for E-Commerce websites in 2017

The trend of businesses going online to reach a global audience has been growing over the past 5 years and will continue to grow further in 2017. Along with businesses going online to create their identity on the Internet and to showcase their products and services, most businesses have started selling their products and services online too through e-commerce websites.

The e-commerce industry has seen a lot of changes over the years in terms of scale, reach, type of products being sold and service quality. Today there are not just the large multi-brand e-commerce players like Amazon, Flipkart or Snapdeal in the market, but also specialized e-commerce players like Pepperfry, Urban Ladder, Zivame, CaratLane, BlueStone, etc. The strategies adopted by all these well known e-commerce websites have also evolved with time. International e-commerce websites have customized their approach for a country like India due to its sheer size and variation in the ways a customer buys. There are some practices that have worked well for the successful e-commerce websites and some practices that have not proven that successful. Today, we will look at some of the best practices that every e-commerce website must keep in mind for 2017.

1. Customer-Centric Design: Irrespective of the size of the company building an e-commerce website to sell their products, they must ensure that the design of their website is customer focused and user friendly. With the sheer number of users accessing the internet through mobile devices, the website should have a Responsive design.

2. Shopping Experience: Having a customer-centric design is not the only thing that will help an e-commerce website to be successful. Equally important, if not more is the shopping experience a user gets on the website. The better and easy the shopping experience in terms of browsing the product and making a purchase, the more likely it is for the customer to make a purchase. At the same time, post purchase experience like exchange or return should also be great. This can be a major driver of building customer trust in your website.

3. Product Range and Presentation : Having great products alone will not help to sell them online. These great products also need to be presented in a great way to attract the customers. The products should be presented category-wise (product grouping should be correct), should have enough images (e.g. from different angles), should have a detailed description (e.g. material of the products, colours available, sizes available, etc.). It is a good practice to display similar products or related products (e.g. accessories) on the product page. It is also advisable to have customer reviews or testimonials about the product to help prospective customers make informed decisions.

4. Payment Options: E-commerce websites have been providing the standard payment options of credit cards, debit cards and internet banking along with cash on delivery. Due to change in user preferences and new modes of payments available, it has become imperative to provide options for various mobile wallets, UPI as well as new payment methods that may be introduced in the market. It is also advisable to include Card payments and mobile wallet payments on delivery along with cash on delivery.

5. Express Delivery: A lot of large e-commerce websites have already introduced fast and express delivery options to enhance customer experience. Express delivery will become a norm going forward. Any e-commerce company that has not been providing an express delivery option must start looking at ways to incorporate this in 2017.

6. Reverse Logistics and Customer Service: One of the most important part of customer service post purchase is handling of exchanges or returns. It is imperative that an e-commerce website publishes its customer service, exchanges & returns policies clearly on the website. It is also advisable that the e-commerce business provides seamless reverse logistics for exchanges or returns.

Kinsh Technologies has been helping businesses worldwide in their e-commerce ventures and has expertise in developing e-commerce websites. We specialize in e-commerce website development. Hire Magento Developer India and WordPress Web Development India from us to build your e-commerce website.