The main purpose of an e-commerce website is to boost the sales by making the site reach as much audiences as it can. Here I come up with a post that will give you correct guidance on how you can make your e-commerce website rank better.
Lets get started!
#1 Website structure and loading
It is extremely important for the first step to be right. The website structure should be appealing but at time same time uncomplicated. The users should be able to easily view the categories, products, the featured products or offers that you want to highlight. There should not be too many clicks to reach to view a product’s details.
Also the website should load fast so that users can browse products without waiting too long for the pages to load. Apart from that the website should be scalable keeping future enhancements in mind.
Long thing put short, all you should do is to keep your site easy breezy from user’s perspective.
#2 SEO implementation
I cannot stress enough how important it is to get SEO on-point in an E-commerce site. Google’s primary expectations from any site are that is should be light, have targeted keywords and a tight link building. We all know this right? But the trick is to get everything right , not overdo something and focus on user experience at the same time.
Step 1
Few tools you will need:
Copyscape
Google analytics
Pingdom
To start with, it is important to ensure that the contents are unique in the site. We keep hearing that content is king so understand its importance. Google doesn’t like content duplication. You can go to copyscape and get your website checked for unique content.
Another must need tool you need to use is google analytics. It is used for tracking real-time visitors and has many demographics to offer which can guide you further on your marketing decisions.
Another important tool is pingdom. Put your website URL on pingdom and it will give an entire audit of your site including missing alt tags, broken links, website speed etc.
Step 2
Website crawl and home page SEO
Get your website crawled in google. Submit your sitemap and allow only one version of your URL to be crawled. Explaining further, users can go to your website with either www.sitename.com or sitename.com. Make sure you use 301 redirect and have only one version getting crawled.
For home page SEO, make a checklist of below points:
Are h1,h2,h3 tags used at correct places?
Is the target keyword on the page if you are targeting the home page?
Is meta title and description on point?
#3 Content marketing
There are various ways to do this. The simplest ones being writing articles on blogging platforms or putting up a blog section within the site itself. This has a great impact on the customer plus it is great for SEO too. You can include your keywords in those articles and market them futher to get backlinks to the site and increase the sales.
There are other ways too like paid ads, facebook marketing etc for promotions. It all depends on the nature of your business and your target audience. Hire a SEO expert who can build the right strategies and help you boost your sales. Contact Kinsh Technologies - SEO Company in India for your SEO and digital marketing needs.
Lets get started!
#1 Website structure and loading
It is extremely important for the first step to be right. The website structure should be appealing but at time same time uncomplicated. The users should be able to easily view the categories, products, the featured products or offers that you want to highlight. There should not be too many clicks to reach to view a product’s details.
Also the website should load fast so that users can browse products without waiting too long for the pages to load. Apart from that the website should be scalable keeping future enhancements in mind.
Long thing put short, all you should do is to keep your site easy breezy from user’s perspective.
#2 SEO implementation
I cannot stress enough how important it is to get SEO on-point in an E-commerce site. Google’s primary expectations from any site are that is should be light, have targeted keywords and a tight link building. We all know this right? But the trick is to get everything right , not overdo something and focus on user experience at the same time.
Step 1
Few tools you will need:
Copyscape
Google analytics
Pingdom
To start with, it is important to ensure that the contents are unique in the site. We keep hearing that content is king so understand its importance. Google doesn’t like content duplication. You can go to copyscape and get your website checked for unique content.
Another must need tool you need to use is google analytics. It is used for tracking real-time visitors and has many demographics to offer which can guide you further on your marketing decisions.
Another important tool is pingdom. Put your website URL on pingdom and it will give an entire audit of your site including missing alt tags, broken links, website speed etc.
Step 2
Website crawl and home page SEO
Get your website crawled in google. Submit your sitemap and allow only one version of your URL to be crawled. Explaining further, users can go to your website with either www.sitename.com or sitename.com. Make sure you use 301 redirect and have only one version getting crawled.
For home page SEO, make a checklist of below points:
Are h1,h2,h3 tags used at correct places?
Is the target keyword on the page if you are targeting the home page?
Is meta title and description on point?
#3 Content marketing
There are various ways to do this. The simplest ones being writing articles on blogging platforms or putting up a blog section within the site itself. This has a great impact on the customer plus it is great for SEO too. You can include your keywords in those articles and market them futher to get backlinks to the site and increase the sales.
There are other ways too like paid ads, facebook marketing etc for promotions. It all depends on the nature of your business and your target audience. Hire a SEO expert who can build the right strategies and help you boost your sales. Contact Kinsh Technologies - SEO Company in India for your SEO and digital marketing needs.
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