Benefits of Using WordPress to Power Your Company’s Website

With the evolution of the Internet, technologies used for creating websites have also continuously evolved. In the good old days, developers used to write HTML code in a notepad and then run it on a local server to test how it looked in a browser. From then till now, we have seen umpteen number of changes and upgrades in technology being used to create websites. From basic static websites that only had textual information to websites with photos and videos to go with the text to dynamic websites with forms and chats to highly interactive websites of today, things have changed a lot in the past 20 years.

Content Management Systems (CMS) came into play in the early part of this century. Some of the most popular ones are WordPress, Joomla, Drupal & Magento that are all built on the PHP framework. With the entry of CMS and their evolution in terms of functionality they provide and ease of use, a vast majority of websites today are built using some form of CMS. In today's blog, we will look at the benefits of using WordPress as a preferred CMS for your company's website.

• Technology Penetration According to the latest statistics from builtwith.com, WordPress is the most used CMS with a 38% share for the top 10,000 websites using CMS technologies based on any framework. This number goes up to a staggering 50% share for the entire Internet. There are close to 15 million websites globally that are powered by WordPress.

• Off-the-shelf Product WordPress is a ready to use CMS. Even if you are new to the world of programming, you can create your own WordPress website by going through some very simple tutorials. At the same time, it has ample functionality that a professional developer would love to use when creating a website.

• Website Administration & Management It is extremely easy to manage the website including your domain, hosting and the WordPress Admin panel as well. What this means is that you are in complete control of your website including the content and code of the website and do not have to rely on anyone, which is not the case for a lot of websites built using other technologies.

• Highly Scalable WordPress can support any scale of websites - be it a personal blog or a corporate website or an ecommerce website. Whatever type of business you have, you will be able to build a great website using WordPress.

• Highly Customizable Design It is not necessary to only use the readymade templates or some standard templates to design your website. WordPress allows you to create custom designs based on your brand entity and easily integrate it with the platform. You can get a completely customized layout design translated into a great looking website.

• Multi-user Functionality Depending on the access that you would like to give to different people for accessing your website's back-end, you can create multiple users and allow them to access only what you want them to access. This is very critical when you have sensitive data that you would only like the top management to access.

• No HTML Knowledge required Did you think that it is essential to know how to write HTML code to create a website? Think again, as when you use WordPress to create a website, you don't actually need to write HTML code. You can achieve all the functionality that you require through widgets and plugins.

• Large number of plugins You can achieve loads of functionality by using the great plugins that are available for WordPress. From customer contact forms to live chat to customized plugins for capturing specific data to optimizing your website for SEO, everything is possible with WordPress.

• Great Support Due to the sheer number of developers using WordPress as a platform of choice, you can rest assured to get great support from the community - be it a simple query of how to use a plugin or be it a complex query on the working of a piece of customized code, the community will always be ready to help.

So, if you are convinced that your company's website should be powered by WordPress and are looking for the best WordPress Web Development Company in India or want to hire a WordPress Developer in India, just get in touch with us. Our team of expert designers and developers will ensure to convert your ideas into a great website.

Why Do You Need a New Website?

We live in a Digital World today. We are so dependent on the Internet that we can’t even imagine a world without Internet for even a day. That said, when we browse through websites on the Internet, we do come across some websites that are less than pleasing to the eyes and we wish that these websites rather not be on the Internet. We hope this is not what a user thinks about your website. There are various reasons that a modern Internet user may be less than impressed by your website.

Let us look at some of the key reasons that are sure to drive users away from your website :

• The design of the website looks ancient. When a user visits your site, they suddenly feel as if they have been thrown back to the 1990’s.
• The website is not responsive or mobile friendly. Today a vast majority of people browse the internet through mobile devices, be it smart phones or tablets. So, if your website is not mobile friendly or have a responsive design, users are not going to spend time on the website.
• The website takes a long time to load. People today have no patience. No one wants to visit a website and wait forever for it to load. Users today like fast loading websites.
• The website has flash videos or animated images. Flash videos and GIF images are a thing of the past. They used to be considered trendy a decade ago. Flash sites take a long time to load and are also not supported by a lot of mobile devices nowadays.
• The website is developed for a low resolution like say 800 X 600. This would have been ok ten years back, but today with the updation of devices happening ever so quickly, a website developed with a 800 X 600 resolution would like tiny and users would not want to even look at it.
• The website is difficult to navigate. Users today love websites that have an intuitive design and is easy to navigate.
• The website does not have new features like dynamic forms, interactive chats, social media sharing and other similar features. Gone are the days when users used to love when they saw a video of the owner of the website talking to them. The users today love to be able to communicate with the website owner(s) through contact forms, live chat or social media platforms.

If your website has any of the above reasons for a user to desert it, you must act now! The best thing to do is to hire a great Website Development Company in India or Hire a Website Developer from India who can work with your team to re-design your website. If you are looking for Web Development Services in India, look no further – Kinsh Technologies is a one-stop shop for all your Web Design & Development needs. You can visit our website to find out more about our services or to check out our recent work.